Communication guidelines
The Communication Guidelines for Moonshot Projects provide clear, binding but practical rules to ensure consistent and recognisable communication about Moonshot Flanders across all channels. They explain how project partners should reference Moonshot in external communication, which standard text templates to use, how and when to involve the Moonshot operational team, and how to correctly apply logos, hyperlinks, and social media tags such as #Moonshot. The guidelines also specify how to acknowledge Moonshot, the Flemish Government and VLAIO in scientific publications, ensuring that Moonshot’s support and impact are always properly visible.
External Communication
In every external communication about Moonshot projects, be it online on web pages, in press releases, in printed articles and brochures, in presentations, during events, in video testimonials, in interviews, or through any other communication channel, project partners are required to provide the necessary framework so Moonshot projects are clearly identified as such.
In concrete terms, every communication action should include the information listed below as a bare minimum. The precise wording and phrasing of this information can of course be adapted to the communication medium and aligned with the specific target audience.
Template 1: The [project acronym] project is part of Moonshot, an industry-driven innovation programme of the Flemish Government that supports companies in reducing their CO2 emissions.
Template 2: The project/research/breakthrough/product/process/technology fits within/was developed as part of Moonshot. This ambitious industrial innovation programme supports Flemish industries in reducing their CO2 emissions. It is funded by the Flemish Government, supported by VLAIO, and hosted by Catalisti, spearhead cluster for chemistry and plastics.
Preferably, the consortium partners are also mentioned by name.
Example: The P2C project fits within Moonshot. This industry-driven innovation programme of the Flemish Government supports companies in reducing their CO2 emissions. The project is a collaboration between KU Leuven, the University of Antwerp, and VITO.
If a communication action occurs ad hoc, i.e. on the spot, in an unplanned fashion and without any opportunity for advance alignment with the Moonshot operational team, please take the aforementioned frameworks into account and inform moonshot
catalisti.be (moonshot[at]catalisti[dot]be) immediately.
Hyperlinks
Online communication about Moonshot projects (e.g. on web pages) should always include a hyperlink to redirect visitors to
- the homepage of the Moonshot website (https://moonshotflanders.be/) or
- the dedicated project page on the Moonshot website
Social media
On social media, it is not always possible to provide the full communication frameworks described above. Therefore:
- For communication on LinkedIn: Project partners should tag Moonshot Flanders to ensure posts are quickly picked up and amplified by all relevant stakeholders. (@Moonshot Flanders)
- For communication on other social media platforms: Since Moonshot Flanders does not have an account on these platforms and therefore cannot be tagged, partners should include the hashtag #MoonshotFlanders.
Moonshot logo
The Moonshot logo gives visibility and identity to Moonshot and its projects. If possible and appropriate, communication about Moonshot projects should therefore include either the Moonshot logo or the combination logo Moonshot-VLAIO. This logo should be sufficiently large to remain legible. These logos can be downloaded at the bottom of this page.
Scientific publications
In scientific publications related to the project, the organizational support by Moonshot as well as the financial support by the Flemish Government and Flanders Innovation & Entrepreneurship (VLAIO) should be acknowledged.
Template: We gratefully acknowledge the financial support of the Flemish Government and Flanders Innovation & Entrepreneurship (VLAIO) through the Moonshot project [project acronym] ([HBC reference number]).
Example: We gratefully acknowledge the financial support of the Flemish Government and Flanders Innovation & Entrepreneurship (VLAIO) through the Moonshot project P2C (HBC.2019.0108).
Questions?
For questions about these guidelines, or for general communication questions related to Moonshot, please contact: communicationscatalisti.be (communications[at]catalisti[dot]be)